About Us



Cloving is a UK based online retailer that provides premium brands of clothes to you at an affordable price. We believe that fashion is a way of expressing yourself, that’s why at Cloving we see you as the artist and us as the pallet of paint in which you create your art. Established soley on the ecommerce platform, we believe the future of fashion is online.



We have an extensive variety of clothing, shoes and accessories to help you find the look that you want! At Cloving we always aim to bring the newest and original fashion styles and trends to you. By mixing high end street brands and independent labels, whether you know exactly what you’re looking for or need us to inspire, you’re sure to find something you’ll love at Cloving.



Our approach is simple. Provide high quality goods at an affordable price. We aim to change the way you shop and the way you view fashion at Cloving. We do this by making things more simple for you. The way you view products, the ordering process to delivery, everything made as simple as possible.



We pride ourselves on offering exceptional customer service. A key focus, especially in the fashion industry, will always be attention to detail. Our staff are also extremely knowledgeable about the brands we stock and this pride in their work is shown by the fact they wear the brands too. We want you to get highest quality of clothing, while enjoying your shopping experience with us, and also getting great value for money. Fashion Made Simple At Cloving

"Fashion is anything which is you and reflects your personality, and if you are comfortable with what you're wearing, you'll look trendy and fashionable for sure."
Rivershop LTD t/a Cloving.co.uk is a limited company registered in England and Wales under company number 11840532 whose registered office is at 86-90 Paul Street, London, United Kingdom, EC2A 4NE.
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